kitna
Made in India · Built on Indian AI

Your business books, on autopilot.
Kitna? Now you know.

Kitna runs your ledger, receivables and payables for you. Bills go in as photos, every entry is approved with one tap, and you ask “kitna?” in your language — from WhatsApp, the web or your phone.

Sharma Traders kitna?Hinglish
Kitna web dashboard: to collect, to pay, overdue, bills needing approval and money in and out by month
9:41
Kitna mobile bills: what suppliers billed you, paid, still to pay, overdue
Works with what you already use
WhatsAppTTallyZoho BooksGoogle SheetsGSTGST PortalUPIUPIRazorpayPhonePeGoogle PayEmail
The problem

Every shop in India runs on udhaar. Almost nobody knows exactly how much.

The bill is a photo on someone's phone. The balance is in someone's head. Reminders never go out because asking feels rude.

195days late
That is how long a small business waits to get paid. The law says 45.
45 days · legal+195 · waiting
₹10.7lakh crore
Owed to small businesses and stuck in late payments right now.
Roughly 1 in 3 rupees they are owed
26.7%
Small businesses that use the internet for work. The rest run on paper and phone calls.
About 3 in 10 — so Kitna starts with a photo and a chat
7in 10
Reminders that never get sent, because asking a customer for money feels rude.
7 unsent · 3 sent — Kitna sends them for you, politely
How it works

Three steps. No typing.

If you can send a photo, you can use Kitna.

Step 1 of 3

Send a photo of the bill

Take a photo of any bill and send it — on WhatsApp, in the Kitna app, or forward the PDF. Handwritten or printed, any language. Your staff can do it too.

Step 2 of 3

Check it. Tap Approve.

Kitna reads the name, amount and date and shows you what it found. If it's right, tap once. It's now in your books. If the photo is blurry, Kitna asks for another — it never guesses.

Step 3 of 3

Ask “kitna?” any time

Ask who owes you, in your own words. Kitna gives you the number, the bills behind it, and a button to send a reminder or record a payment.

Ask in your language

Ask your books a question. In your language.

Type it or say it. Every answer comes from your books and shows how it was worked out. No guessing.

Nine languages
Or just say it
Voice notes work too — on the shop floor, hands full.
Collections

Collect on time. Politely. From your own name.

Kitna sends the reminder for you — in your customer's language, with the bills listed and a UPI link — and stops the moment they pay.

A gentle ladder
DAY 7
Just the facts
Bills, dates and a UPI link. No demand.
DAY 15
Ask for a date
“Could you confirm by the 20th?”
DAY 30
You decide
A call or a visit — your way, never an automated threat.
You preview every message before it goesAny customer can opt out, any timeKitna's name appears nowhere
Built for the whole shop

Your staff, your CA, your customers — each sees only what they should.

Staff

Can send bills and record cash from their own phones. They never see your prices, margins or suppliers. You approve.

Your CA

Gets a free login. On the 8th of every month, GST reports and a Tally file are ready — no more photo dumps at 11 pm.

Your customers

Get proper GST invoices, statements and reminders — in their language, from your name and number. Kitna's name appears nowhere.

Questions

Common questions

Something else? Write to us — a human answers, in your language.

Do I need to install an app?

No. Send bills from WhatsApp or the Kitna app. The web dashboard is for review, reports and settings.

Does Kitna read handwritten bills?

Yes — printed and handwritten, in any Indian language. Kitna shows you what it read and waits for your approval. If a photo is blurry, it asks for another instead of guessing.

Do reminders go from Kitna or from me?

From your business's name and number. Kitna's name appears nowhere on your reminders, statements or invoices.

Can my CA use it?

Yes. Your CA gets a free login, with GST-ready reports and a Tally file every month.

What happens to my data if I stop using Kitna?

You can export everything, free, at any time. We never lend, never sell data, and never show ads.

Try it with one bill

Send one bill. Watch it land in your books. Then decide.

Create a free account on the web in a minute — no card needed. Add one bill, approve it, and see exactly who owes you and whom you owe. Sending bills as photos on WhatsApp is coming soon.